LIVE HAPPY
When I was developing this visual concept, I was thinking movie set, a street scene, I was most definitely thinking Marilyn Monroe in one of her earliest movies entitled Life Happy. I did not use the movie as a reference for the imagery but merely imagined how I might want the promotional poster to look. Of course including the 1949 Ford Custom Deluxe Station Wagon was the highlight of the work but for me, the challenge was developing a story around it.